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At Maje, an item of clothing is only considered eco-friendly if at least 50% of its composition is actually certified eco-friendly.
What does eco-friendly mean?
What exactly does it mean to be eco-friendly? Natural, organic, biodegradable, recycled or upcycled materials, manufacturing conditions which produce less pollution, the limitation or elimination of toxic products, reduction of the carbon footprint, local production, zero waste design, or products made to last...
These are all areas in which we try to make improvements each season.
We should point out that, today, an item of clothing can be considered eco-friendly even if its composition includes very few certified eco-friendly elements.
We have decided to go even further. At Maje, an item of clothing is only considered eco-friendly if at least 50% of its composition is actually certified eco-friendly.
The progress of the Summer 2022 collection
Today, our efforts are focussed on the six most-used materials in ready-to-wear: enim, viscose, polyester, cotton, wool and leather. Each of these materials have their own eco-friendly certifications, depending on the environmental challenges they create.
For the Summer 2022 collection, 44% of our ready-to-wear & accessories collection meets our eco-friendly criteria. Last season, we were at 43%. Our goal is to reach 50% by winter 2022 and be above 60% in 2025.
For three seasons, more than 90% of our denims are eco-wash certified.
As of 2020, all of our labels are now made from recycled polyester. For linings and fusible components that we occasionally use, we have achieved our goal of using 80% eco-friendly materials. We want to reach 100% in the years to come.
96% DENIMS ARE ECO-WASH CERTIFIED
100% OF READY-TO-WEAR
IS MADE FROM LWG GOLD
44% OF COTTON
WERE MADE OF ORGANIC MATERIALS (GOTS OR OCS)
77% VISCOSE IS FSC-CERTIFIED
53% OF OUR POLYESTER
AND GRS OR RCS-CERTIFIED
30% OF OUR WOOL
PRODUCTS ARE MADE FROM
50% of our accessories are LWG Gold or Silver certified
For information: LWG Gold or Silver
LWG Leather Working Group: a label that guarantees more eco-friendly processes. There are different levels of certification: Audited, Bronze, Silver and Gold. Gold is the highest level of certification (and therefore has the most demanding criteria).
What about traceability?
We are currently working with Fairly Made, a green tech start-up in France, on a traceability project which will be launched with the Summer 2022 collection.From March, traceability information will be available on about 40 items on our e-Shops. By 2025 it will be extended to 100% of our collections in store.This advance will allow our customers to have more information about the origins of our products, how they are manufactured and their impact on the environment. It will also be a valuable tool for analysing and improving our sourcing around the world.
And our manufactures?
The challenge here is to accelerate change by all of our partners. We work with them each season to develop their eco-friendly textile approach, to go over and above legal standards.
We make the most of the experience acquired by our most-advanced partners to develop good practices, in the tailoring and weaving workshops. The goal is to bring everyone together to focus on our effort to respect all of the strictest environmental standards in this regard: ISO 14001*, Bluesign*, OeKo Tex Step*.
*ISO 14001: ISO 14001 standard applies to any body that wishes to implement a system which respects the environment. Said body will be required to update its environmental policy in order to improve its performance in this regard and ensure compliance with the standard.
*Bluesign: an international label for textiles. It guarantees that no toxic substance has been used during production and fixes restrictive criteria regarding energy and water consumption.
*OeKo Tex Step: this certification is awarded to players in the textile industry who implement environmentally-friendly manufacturing processes and safe and socially-responsible working conditions.