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Maje to unveil Autumn/Winter 2017 campaign featuring top model Andreea Diaconu
For the brand’s AW17-18 campaign, Maje is continuing their collaboration with photographer Tyrone Lebon for the fourth season in a row.
The aesthetic is modern, vibrant and intense, skimming over the contours of the Maje girl, who was shot on location in Paris with flash, no make-up and natural, wavy hair.
The monuments and lights of Paris serve as the backdrop to a day in the life of a Parisian woman.
Her day starts in her Haussmann apartment, in a short floral-print dress in bold colours reminiscent of the 1980s, with draping at the waist and playful buttons.
In the afternoon, she stops for a moment on the Alexandre III bridge. Both soft and sexy in a white, Victorian-inspired blouse in poplin, she is also free and rebellious in a black, leather trapezoid miniskirt with studs. She carries the new M bag in the leopard, non-fringed version until nightfall. With its leather frills and gold eyelets, it is the ideal companion for her evening walks, which lead her to the Petit Palais.
Wrapped in a misleadingly demure knit dress with oversized, lace-up sleeves, she walks through Paris with a decisive step.